Book home collections and answer "is my report ready?"
Your customer care desk spends the day on two questions: "how much is this test?" and "is my report ready?" Patients book home collections late at night for the next morning, when nobody is answering.
Ora answers every patient on WhatsApp, Instagram and your website, day and night, books the home sample collection, and makes sure no enquiry is forgotten.

The real Ora inbox, set up for CarePlus Diagnostics, a sample lab. Every patient chat in one place; jump in any time.
The same questions, all day, every day
Most messages to a lab are routine:
Missed night-time bookings are missed morning collections.
How Ora talks to your patients
Four real-looking conversations at CarePlus Diagnostics, a sample lab in Lucknow. Pick one and watch Ora reply.
From “hi” to booked, on autopilot
What happens to a single message, without anyone on your team touching it.
- 💬STEP 1A patient messages
“Need full body checkup for my parents at home”
A home collection at 10 PM - 🧠STEP 2Ora answers from your information
“Namaste Rajeev ji! 🙏 Our Full Body Checkup (82 tests) is ₹2,499 per person. Free home collection.”
Learned from test menu, package prices, fasting rules - 📅STEP 3Books a home sample collection
“Booked ✅ Tomorrow 7:30 AM, 2 people, home collection. Reports on WhatsApp in 24 hours.”
On Shalini's calendar, reminder sent - 🎯STEP 4Saved as a lead
Rajeev Srivastava · Full body checkup × 2 · home · tomorrow 7:30 AM
With the whole chat attached - 🔔STEP 5Confirms the booking
“Hi Rajeev, your home sample collection with CarePlus Diagnostics is booked. Please fast 10–12 hours if your test needs it.”
Shalini, customer care, sees it first - 🔁STEP 6Reminds them the day before
“Hi Rajeev, a reminder of your home sample collection tomorrow. Please fast from 9 PM tonight (water is fine).”
Automation: Collection reminders
What Ora does for a diagnostic lab
These are real Ora screens, set up for CarePlus Diagnostics. This is exactly what you and your team will use.
Books home collections at night
A son books full body checkups for his parents at 10 PM. Ora explains the package, the fasting rule and books a 7:30 AM slot.
Ora tells patients which reports are ready from the status your team updates, in Hindi, English and more.

Handles doctor referrals and offers
Doctors send patients by WhatsApp; Ora books the slot. Instagram offers become booked packages.

Referrals and packages on one board
Doctor referrals, corporate camps and package enquiries, with their value.

Collections and scans on a calendar
Home collections, scans and lab visits by time and staff, with reminders.

Fasting reminders that run themselves
One automation confirms each booking, reminds the patient to fast the night before and tells them when the collector is near.

The jobs Ora takes off your team
Ora does not replace your phlebotomists, technicians or doctors. It replaces the repetitive part: customer care and booking-desk work.
Your customer care team can handle the tricky cases and walk-in patients.
What it saves you, in rupees
A worked example for a single-centre diagnostic lab in Lucknow. Your numbers will differ, so try your own below.
Without Ora
Diagnostic lab · 1 centre · per month- Customer care executive₹16,000Prices, fasting rules, report status
- Home collection booking desk₹15,000Slots and reminder calls
- WhatsApp Business tool₹3,000
- SMS reminders₹1,000
- Early-morning and night queriesNot coveredPatients book collections at night
With Ora
your own bundle- ✓ AI answers on WhatsApp, Instagram and websiteTests, prices, fasting, 24×7Included
- ✓ Home collection booking with remindersIncluded
- ✓ Doctor referrals and packages on one boardIncluded
- ✓ AutomationsIncluded
- ✓ 3 teammatesIncluded
- ✓ Night-time bookingsCovered
Salaries and tool prices are typical for Lucknow and similar cities. Ora price is before GST. Meta bills WhatsApp marketing messages directly, with no markup from us.
Try your own numbers
Estimate: 200 working hours make one full-time person. Ora for this setup costs about ₹12,493 a month, and it answers at night and on Sundays too.
While you sleep, Ora works. When you wake up, it's all sorted.
CarePlus Diagnostics, a sample lab, on a normal day.
- 10:10 PM
Rajeev books home checkups for his parents.
- 9:00 PM
The night before, Ora reminds them to fast.
- 7:30 AM
Vivek collects both samples.
- 11:20 AM
Farida asks about her report in Hindi.
- 1:05 PM
Dr. Saxena refers a patient for an MRI.
Powerful features, all in one place
The same Ora, with every tool your business grows into. Turn on what you need, when you need it.
A second AI reads every chat, spots where a customer was let down and suggests a fix you approve.
Approved offers and reminders to opted-in lists, from a separate number, with replies in one place.
Answers calls, books and follows up by voice, with the same knowledge as the chat.
Send a payment link for fees, deposits and orders without leaving the conversation.
Emails answered from the same knowledge, and every thread in the same inbox.
Drag-and-drop flows: tag, alert, follow up, hand over, on any trigger.
A plain weekly report: what people asked, what they wanted that you do not offer, where you lost them.
DPDP consent in every chat, data stored in India, never used to train public AI.
Live in an afternoon
- 1Sign up free
No card needed. You start on the Free plan with 300 AI replies a month.
- 2Teach Ora
Upload your test menu, package prices, fasting rules and timings as a PDF or document, or just add your website.
- 3Connect your channels
WhatsApp, Instagram and the website chat, from the Channels page. We help with WhatsApp.
- 4Add your team
Add people like Shalini (customer care) and Vivek (home collection lead), with their hours, so Ora books and alerts the right person.
- 5Switch on follow-ups
Pick “Collection reminders” or another ready-made automation, and Ora takes it from there.
- 🧠Ora coreYour AI assistant, chat inbox, leads and its manager
- 💬WhatsApp AIAnswers and sells on WhatsApp
- 📸Instagram & MessengerReplies to DMs on Instagram and Facebook
- 📅Bookings & remindersCustomers book slots themselves
- ⚡Automations & alertsThings happen by themselves
What Ora does not do
- ⚠️It does not interpret reports or give medical advice.
- ⚠️It does not send report PDFs by itself; it tells patients where and when reports are sent.
- ⚠️It only knows the tests and prices you teach it.
What diagnostic labs ask us
Will Ora explain my reports?
No. It tells patients when reports are ready and passes medical questions to your doctors.
Can doctors refer patients through it?
Yes. Doctors message your WhatsApp and Ora books the slot and logs the referral.
How long does it take to set up Ora for a diagnostic lab?
Most are live in an afternoon. Upload your test menu, package prices, fasting rules and timings as a PDF or document, or add your website, then connect WhatsApp and Instagram from Channels.
Can we keep our existing WhatsApp number?
Yes, through the official WhatsApp Business API. We help you connect it, and customers keep messaging the number they know.
What if Ora does not know the answer?
It says so and hands the chat to your team, with an alert. It only answers from what you teach it, so it does not make things up.
Is customer data safe?
Each business's data is kept separate, data is stored in India, consent is asked as India's DPDP Act requires, and we never sell data or use it to train public AI.
What does it cost?
The Free plan includes 300 AI replies a month, no card needed. A setup like the one on this page costs about ₹12,493 a month (your own bundle), before GST. Meta bills WhatsApp marketing messages directly, with no markup from us.
Let Ora book tonight's collections and answer tomorrow's report questions.
Try Ora free on your lab. Teach it your information in minutes and see how it answers your patients.