Answer every applicant and fill every seat
Admission season brings thousands of students and parents with the same questions: fees, cut-offs, hostel, placements, scholarships. They ask at midnight and on Sundays, and they join the college that replies first. Your counsellors spend the day on phone calls and still miss half the enquiries.
Ora answers every student on WhatsApp, Instagram and your website, day and night, books the campus tour, and makes sure no enquiry is forgotten.

The real Ora inbox, set up for Northstar University, a sample university. Every student chat in one place; jump in any time.
Thousands of enquiries, a handful of counsellors
Most student and parent messages are the same dozen questions:
Every unanswered enquiry is a seat that goes to another college, and every counsellor hour on a fee question is an hour not spent with a serious applicant.
How Ora talks to your students
Four real-looking conversations at Northstar University, a sample university in Hyderabad. Pick one and watch Ora reply.
From “hi” to booked, on autopilot
What happens to a single message, without anyone on your team touching it.
- 💬STEP 1A student messages
“B.Tech CSE fee? My EAPCET rank is 62,000”
A student at 11:40 PM - 🧠STEP 2Ora answers from your information
“Hi Rahul! 🎓 B.Tech CSE fee is ₹1,45,000 a year. With rank 62,000 you are eligible for CSE (AI & ML) in the…”
Learned from your prospectus, fee structure, eligibility and cut-offs - 📅STEP 3Books a campus tour
“Booked ✅ Campus tour, Saturday 11:00 AM with Kavya from admissions. Bring your rank card; I will…”
On Kavya's calendar, reminder sent - 🎯STEP 4Saved as a lead
Rahul Kumar · B.Tech CSE · EAPCET 62k · hostel · tour Sat 11 AM
With the whole chat attached - 🔔STEP 5Your team is alerted
“Hot admission lead: Rahul Kumar +91 9•••• •••••. Call within the hour.”
Kavya, admissions counsellor, sees it first - 🔁STEP 6Follows up if they go quiet
“Hi Rahul, this is Northstar University admissions. Would you like a campus tour or a call with a counsellor this week? Reply…”
Automation: Follow up admission enquiries
What Ora does for a college or university
These are real Ora screens, set up for Northstar University. This is exactly what you and your team will use.
Answers applicants at midnight and books campus tours
A student asks about B.Tech CSE at 11:40 PM. Ora shares the fee, checks eligibility for his rank, explains hostel and placements, and books a Saturday campus tour.
Parents ask about safety, hostels and buses in their own language. Ora answers from the same university information, in the language they write in.

Every course, every channel
B.Tech and MBA on WhatsApp, B.Des on Instagram, M.Tech on the website: Ora knows every programme, its cut-offs, deadlines and the application link, and books a counsellor call for the serious ones.

An admissions pipeline, by course
Every enquiry lands on the Leads board with the course, rank or score and what they asked. Counsellors see who is hot and move admissions to Won with the fee.

Campus tours, counselling and interviews on one calendar
Tours, counselling calls and interviews for each counsellor, with a reminder to the student the day before.

Follow-ups that never forget a lead
AI sorts every enquiry: hot leads go to a counsellor with an alert within the hour, the rest get a friendly nudge to book a tour if they go quiet.

The jobs Ora takes off your team
Ora does not replace your faculty, your counsellors' judgement or the admission decision. It replaces the repetitive part: answering, call-backs, tour booking and routine student questions.
Your counsellors spend their day with serious applicants and their parents, not on fee questions.
What it saves you, in rupees
A worked example for a private university admissions office in Hyderabad. Your numbers will differ, so try your own below.
Without Ora
University · admissions office · per month- 2 admission counsellors (enquiry desk)₹50,000Fees, eligibility, hostel, placements, call-backs
- Tele-callers for follow-ups₹30,000Calling enquiry lists every day
- Student office time on routine questions₹15,000Fee dates, exams, certificates
- WhatsApp tool and admissions CRM₹8,000
- Night and Sunday enquiriesNext working dayStudents apply where someone replies first
With Ora
your own bundle- ✓ AI answers on WhatsApp, Instagram and websiteCourses, fees, eligibility, hostel, 24×7Included
- ✓ Campus tour and counselling bookingIncluded
- ✓ Admissions pipelineIncluded
- ✓ Email inbox for applicationsIncluded
- ✓ Follow-up automationsIncluded
- ✓ 5 teammatesIncluded
- ✓ Night and Sunday enquiriesAnswered
Salaries and tool prices are typical for Hyderabad and similar cities. Ora price is before GST. Meta bills WhatsApp marketing messages directly, with no markup from us.
Try your own numbers
Estimate: 200 working hours make one full-time person. Ora for this setup costs about ₹14,841 a month, and it answers at night and on Sundays too.
While you sleep, Ora works. When you wake up, it's all sorted.
Northstar University, a sample university, on a normal day.
- 11:40 PM
Rahul checks B.Tech CSE eligibility and books a Saturday campus tour.
- 8:15 AM
Venkat asks about the girls hostel and bus in Telugu.
- 9:30 AM
Kavya opens the board: 40 new enquiries overnight, sorted by course.
- 12:30 PM
Sneha checks MBA eligibility on WhatsApp; Prakash gets a call request.
- 5:30 PM
Aditya from Instagram gets a counsellor call about B.Des.
Powerful features, all in one place
The same Ora, with every tool your business grows into. Turn on what you need, when you need it.
A second AI reads every chat, spots where a customer was let down and suggests a fix you approve.
Approved offers and reminders to opted-in lists, from a separate number, with replies in one place.
Answers calls, books and follows up by voice, with the same knowledge as the chat.
Send a payment link for fees, deposits and orders without leaving the conversation.
Emails answered from the same knowledge, and every thread in the same inbox.
Drag-and-drop flows: tag, alert, follow up, hand over, on any trigger.
A plain weekly report: what people asked, what they wanted that you do not offer, where you lost them.
DPDP consent in every chat, data stored in India, never used to train public AI.
Live in an afternoon
- 1Sign up free
No card needed. You start on the Free plan with 300 AI replies a month.
- 2Teach Ora
Upload your prospectus, fee structure, cut-offs, hostel details and academic calendar as a PDF or document, or just add your website.
- 3Connect your channels
WhatsApp, Instagram and the website chat, from the Channels page. We help with WhatsApp.
- 4Add your team
Add people like Kavya (admissions counsellor) and Prakash (admissions head), with their hours, so Ora books and alerts the right person.
- 5Switch on follow-ups
Pick “Follow up admission enquiries” or another ready-made automation, and Ora takes it from there.
- 🧠Ora coreYour AI assistant, chat inbox, leads and its manager
- 💬WhatsApp AIAnswers and sells on WhatsApp
- 📸Instagram & MessengerReplies to DMs on Instagram and Facebook
- 📅Bookings & remindersCustomers book slots themselves
- ⚡Automations & alertsThings happen by themselves
- 📥Email support inboxCustomer emails answered in one place
What Ora does not do
- ⚠️It does not decide admissions or promise seats; your admissions team does.
- ⚠️It only knows the fees, cut-offs and dates you teach it. Update it each admission cycle.
- ⚠️It does not replace your ERP or student portal; it points students to them.
What colleges & universities ask us
Can Ora handle thousands of enquiries in admission season?
Yes. It answers every message at the same time, day and night, and your counsellors only see the leads worth calling.
Can different departments have their own assistant?
Yes. You can run separate AI agents for admissions, the exam cell and the student office, each with its own knowledge and team.
Does it work in Telugu, Hindi and other languages?
Yes. It replies in the language the student or parent writes in.
How long does it take to set up Ora for a college or university?
Most are live in an afternoon. Upload your prospectus, fee structure, cut-offs, hostel details and academic calendar as a PDF or document, or add your website, then connect WhatsApp and Instagram from Channels.
Can we keep our existing WhatsApp number?
Yes, through the official WhatsApp Business API. We help you connect it, and customers keep messaging the number they know.
What if Ora does not know the answer?
It says so and hands the chat to your team, with an alert. It only answers from what you teach it, so it does not make things up.
Is customer data safe?
Each business's data is kept separate, data is stored in India, consent is asked as India's DPDP Act requires, and we never sell data or use it to train public AI.
What does it cost?
The Free plan includes 300 AI replies a month, no card needed. A setup like the one on this page costs about ₹14,841 a month (your own bundle), before GST. Meta bills WhatsApp marketing messages directly, with no markup from us.
Let Ora answer tonight's applicants while your counsellors sleep.
Try Ora free on your university. Teach it your information in minutes and see how it answers your students.