Free UTM Link Builder
Build UTM-tagged campaign links for Google Analytics 4. Add source, medium, campaign, term and content, with ready presets for WhatsApp, Instagram, email and Google Ads.
With Ora: Ora shows which campaign every chat and lead came from, so you can see which posts and ads actually bring customers.
Start freeWhat this tool does
- ✓GA4-ready UTM links
- ✓Presets for WhatsApp, Instagram, Facebook, email and Google
- ✓Clean, lowercase tags
- ✓One-click copy
Questions people ask
What are UTM tags?+
Small labels added to the end of a link. Google Analytics reads them to tell you which post, ad or message a visitor came from.
Which ones do I need?+
Source (where: instagram), medium (what kind: social) and campaign (which push: diwali-sale). Term and content are optional.
Should I use capitals?+
No. Analytics treats “Instagram” and “instagram” as two different sources. This builder keeps everything lowercase.
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