🧮Free
Free CPC, CPM and CTR Calculator
Work out cost per click (CPC), cost per thousand impressions (CPM) and click-through rate (CTR) from your ad spend, impressions and clicks.
Cost per click (CPC)
₹8.33
Cost per 1,000 views (CPM)
₹100
Click rate (CTR)
1.2%
A normal click rate for social media ads.
With Ora: Once the click is paid for, what matters is the reply. Ora answers every visitor and WhatsApp message in seconds and follows up on its own.
Start freeWhat this tool does
- ✓Cost per click
- ✓Cost per 1,000 impressions
- ✓Click-through rate
- ✓How your numbers compare with typical ads
Questions people ask
How is CPC calculated?+
Spend divided by clicks. ₹5,000 for 250 clicks is a CPC of ₹20.
How is CPM calculated?+
Spend divided by impressions, times 1,000. ₹5,000 for 50,000 impressions is a CPM of ₹100.
What is a good CTR?+
Around 1% is normal for Facebook and Instagram feeds, and 3% to 6% for Google search ads.
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Prophecius checks every page of your site, connects your Google Search Console, tells you what to fix in plain words, and runs an AI assistant that answers your customers on your website and WhatsApp.